Ambar Bhattacharya, abptakmaa, Kolkata, 28th Sept 2019 : Biggest electric vehicle brand in India, Hero Electric, today officially launched its new electric scooter – The Dash, at a starting price of INR 62,000 further expanding its attractive portfolio of easy to use and maintain, high-quality e-scooters. The brand also showcased the Extended Range variants of the Optimaand Nyx widening its range of heavy duty and high-speed e-scooters in India. The Optima ER and Nyx ER are now available across all Hero Electric dealerships for INR 68,721 and INR 69,754 respectively.
Commenting on the occasion Mr. Sohinder Gill, CEO, Hero Electric India said, “Hero Electric is determined to deliver the best of electric two-wheeler
mobility options to eco-conscious customers who prefer smarter mobility
solutions. The all-new Dash is our latest and most lucrative offering that
offers style, practicality, performance with a powerful Li-Ion battery that
is portable and reliable, and I am certain this will appeal to people of all
age groups. As always, we will continue to bring in new and better products
and are always listening to customer feedback.”
The all-new and striking looking Dash is powered by a 48v, 28 Ah Li-Ion
battery with fast-charging of 4 hours and a range of 60 km per charge.
Keeping in mind the Indian driving conditions, the Dash is made for India
with a high ground clearance of 145mm to tackle any road conditions. The
feature-loaded Dash comes with LED DRL’s, LED headlights, digital instrument cluster, USB mobile charging port, tubeless tyres, dual tone body colour and graphics, remote boot opening keeping the practicality quotient high. The Dash also gets a very striking design with a commanding front fascia that gives the Dash a string road presence, with the dual tone colour options sprucing up the looks of the Dash even more.
As a testament to its commitment to cater to the range anxiety associated
with the purchase of e-scooters, Hero Electric also showcased its latest
extended range offerings, Optima ER and Nyx ER during the event. Both the
Optima ER and Nyx ER come equipped with dual Li-Ion battery with a total
range of 110 kms & 100 kms per charge respectively, removing the range
anxiety associated with electric scooters. Hero Electric is making strides
in product development with products that go beyond the customer’s
expectations in terms of usability, features and cost effectiveness. Heavy
daily travelers using ICE bikes and scooters today can save more than INR
1,00,000 in 2 years by switching to the any e-scooter from the Hero Electric
With Nyx ER already introduced in the market, the company has extensive
plans to introduce heavy duty products catering to the myriad requirements of the B2B sector thereby expanding its offerings for the commercial segment. Hero electric products are best suited for commercial usage as they require lesser investment and have zero carbon emissions.
In sync with the government’s vision to promote and foster the adoption of
electric mobility in India, Hero Electric aims to invest in R&D to introduce
technologically advanced products that India needs in order to make the
switch from ICE vehicles. Going forward, all high-speed products from Hero
Electric will also be eligible for FAME II benefits and coupled with the
lowered GST rates on batteries and chargers, products from Hero Electric
will only get more attractive and affordable.
Hero Electric scooters are the perfect match for people who want to switch
to clean mobility, with options ranging from lightweight to high-speed
performance scooters, so both the first-time buyers and enthusiasts have a
variety of scooters to choose from. These electric scooters do not need a
pollution certificate as they have zero pollution and some of the scooters
do not need even the RC or the driving licenses.The e-scooters from the
company are gender agnostic with designs that can blend into anyone’s
lifestyle and offer last-mile connectivity at minimal cost and zero
emissions. Hero Electric will continue to innovate in this space and lead
electric mobility in the country.
Hero Electric plans to take the 615 touch points presently to 1000 by end of
2020 and make the brand accessible even in the most interior parts of the
country. The company has aggressive investment plans in the next three years to ramp up production capacity of its electric scooters to 5 lakh units
HERO ELECTRIC is one of the oldest and the biggest Electric Vehicle brand in India & has been at the forefront of the electric 2-wheeler industry. The
company’s manufacturing unit is in Ludhiana and it sells a wide range of
electric scooters. Hero Electric currently has around 610 sales and service
outlets spread across the country. It has a lot of firsts in the industry
ranging from developing and launching the first lithium ion based electric
scooter in India to launching the unique concept of charging stations for
anywhere, everywhere charging. With close to 3 lakhs electric two wheelers
in India, the company has been delivering sustainable travel solutions from
the past 12 years and counting & has played a very important role in
developing the EV market in the country. Publicity : Eastman Communication.