Britannia Gobbles Cake Launches Limited-Edition Heritage Packs to Honor Rich Culture of West Bengal

Ambar Bhattacharya, Takmaa News, Kolkata, 26th Oct 2024 : Cakes have long been a symbol of joy —whether it’s a grand celebration or a quiet moment with loved ones. Britannia Gobbles Cake is building on this tradition with the launch of its special Heritage Pack, paying tribute to the cultural pride of West Bengal. These new packs are designed to celebrate the region’s vibrant heritage and rekindle fond memories of Britannia’s deep-rooted connection with its consumers.

Britannia Gobbles cake has been a companion during countless joyful occasions, from tea breaks to family reunions. Britannia Gobbles Cake has been “Shonar Banglar, Moner Khabar”. The Heritage Pack is a reflection of this cherished bond, whether during light-hearted conversations with friends or quiet moments of reflection.

Speaking about the launch, Yudhishter Shringi, Chief Business Officer Adjacency Businesses at Britannia Industries said, “West Bengal has always been a region with deep-rooted cultural pride, and Britannia has been fortunate to be part of that legacy for so many years. Our Britannia Gobbles Cake Heritage Packs symbolize more than just a treat; they represent the occasions—big and small—where Britannia has been part of consumers’ lives. We look forward to strengthening these ties with our consumers through this special pack.”

The packaging design for the Heritage Pack features the iconic Howrah Bridge—a timeless emblem of the state’s legacy. Each detail of the design is meant to resonate with the people of West Bengal, celebrating their love for simple pleasures that bring joy and connection.

As part of the campaign, Britannia Gobbles Cake has also rolled out an exclusive e-commerce activation that brings the brand even closer to the consumers.
So, get ready to grab your Britannia Gobbles Cake Heritage Pack and enjoy a slice of nostalgia with every bite!