Under Godrej Professional’s Suraksha Salon Program with celebrities Ritabhari Chakraborty, Alivia Sarkar, and Geetashree Roy
Ambar Bhattacharya, abptakmaa, Kolkata, 25th June 2020 : While salons are now open in Kolkata, citizens are seeking assurance for safety and hygiene measures. To support the salon chains during these testing times and address concerns of the people, popular actresses such as Ritabhari Chakraborty, Alivia Sarkar, and Geetashree Roy visited Kolkata’s Head Turners salon and Colours Salon respectively. This visit was organised by Godrej Professional as part of Suraksha Salon program, aiming to support salons with safety and well-being of customers and staff along with facilitating smooth post-lockdown operations. The celebrities pampered themselves with a haircut and styling done at two outlets of Head Turners salon and Colours Salon respectively and were thoroughly impressed with the safety measures adopted.
As salons are allowed to resume functions beginning from June 8, they have to adhere to strict hygiene standards. To boost public confidence, it is important to showcase how salons have opened up with proper safety measures in place. As a part of the Godrej Professional Suraksha Salon program, Ritabhari Chakraborty, Alivia Sarkar, and Geetashree Roy experienced first-hand the hygiene measures at Head Turners salon located at Salt Lake City and Lake Garden area and Colours Salon – Middleton Row respectively. The Godrej Professional Suraksha Salon is assisting salons in Kolkata and many other cities get back to business by providing necessary guidance, resources, and updates to salon owners.
Commenting on her visit to Head Turners salon, popular film actress Ritabhari Chakraborty said, “As the nation was under a lockdown, grooming took a backseat owning to lack of professional assistance for hair care. People were eagerly awaiting the re-opening of salons and now that salons have opened there is anxiety about making visits. There is an urgent need to focus for salons to adopt hygiene measures to ensure people are convinced. I wanted to see how these safety protocols are implemented by salons on-ground and so I decided to personally visit Head Turners salon as part of Godrej Professional Suraksha Salon program. I am impressed with the thorough compliance to hygiene. I am convinced about safety with the measures incorporated and would encourage salons to dedicatedly follow the same in coming days.”
Speaking about the initiative, actress Alivia Sarkar said, “Salons have witnessed a difficult patch owing to the outbreak of the pandemic. Considering that the service provided by salons is high on touch, it is important for them to maintain strict adherence to hygiene at all times. Godrej Professional through their Suraksha Salon initiative have released a set of guidelines to follow for safety of both the clients as well as the beauticians and to see how these are incorporated on-ground I visited Head Turners salon as part of this initiative. I am thoroughly impressed with the results and would recommend that these measures are followed everywhere as they smoothen out all worries about salon visits.”
Actress Geetashree Roy commenting on her visit to Colours Salon said, “I visited Colours Salon and am happy to share that right from the entry into the salon to the end of my appointment, the salon ensured hygiene protocols are not compromised. This transition into the new normal enabled by brands such as Godrej Professional are imperative at a time like this.”
Speaking on Godrej Professional Suraksha Salon program, Mr. Sunil KatariaCEO – India and SAARC, Godrej Consumer Products Limited (GCPL) said, “With the Suraksha Salon Program, we are ensuring that salons experience a smooth transition into the next phase of their business with a greater emphasis on hygiene, which is going to be the new normal, and make this migration easier for them.”
Godrej Professional Suraksha Salon is a nation-wide program including Kolkata, aiming to support the salon industry as it moves to the new normal. Under the program, Godrej Professional has donated 15,000 litres of sanitizers and 10,000 re-usable masks for the well-being of the stylists. In addition, it is continuing to support salons with sanitizer & disposable kits for salon safety in a non-profit manner. The brand has curated ‘Suraksha Guidelines’, a comprehensive module on safety and hygiene, co-created with an expert with more than 25 years of experience in healthcare and hospitality sanitization. To address concerns about re-starting salon operations and avail sanitisation products on priority, a Salon Suraksha helpline is also setup under the program. This program is open for the entire fraternity and will support more than 10000 salons. Publicity : Adfactors.
