ASMIABHA, a reliable house of traditional and ethnic wears
Ambar Bhattacharya, Takmaa, Kolkata, 1st Nov 2021 : ASMIABHA is a reliable in the world of ethnic wear in their exclusive art and culture. We got some questions with the answers for the readers to know more about the brand.
1) Which material is used for ethnic wear?
Crepe, Cotton, Georgette, Silk, Brocade, Tissue, Satin, Velvet, Chiffon, and Organza fabrics are used to make the Indian costumes. As described below:
Cotton is recognized as a summer essential, and when coupled with other textiles, it becomes even more versatile.
One of the most popular material in Indian fashion is silk. The cloth is made in India and is considered traditional and rich fabric.
Georgette has a delicate and silky look, making it ideal for gowns, dresses, and dupattas.
Chiffon is a beautiful translucent fabric with a fluid feel that is perfect for flowy Anarkali gheras and light sarees.
Velvet is an opulent and exquisite fabric that has been linked with royalty.
Crepe fabric is highly absorbent and has a lovely fall, making it ideal for sarees and suits.
Brocade is used to produce anything from lehengas to jackets to saree blouses and borders in India.
Tissue, in its purest form, has a slight metallic shine; it ought to be delicate, flowing, and lovely to drape while still being a true heritage textile.
2) Are all the dress materials made of handloom? What are the thoughts to promote handloom which is an ancient technique?
The brand aspires to be a viable alternative to fast fashion trends. Furthermore, each handloom saree takes up 2-3 months to get completed.. Consumers receive fabrics directly from weavers. We believe in bringing weavers and customers together to create an emotive, first-hand buying experience. Customers may learn more about the textiles used and the weaver’s point of view resulting in enhanced knowledge of how their favored products are produced.
ASMIABHA offers a wide range of handloom sarees including Banarasi, Chanderi Silk, etc. Traditional handloom arts such as Kanjivaram and Paithani are largely available.
For the new generation of customers, ASMIABHA also provides a selection of modern and fashionable handloom designs.
3) How does ASMIABHA stands beside the handloom weavers since it is a 150 yrs old organization?
Indian apparel provides a sense of belongingness to Indians all over the world. Each piece of ethnic clothing has its narrative, charm, personality, and beauty. ASMIABHA is working towards popularising such artisanal work across India and intending to increase handloom awareness around the world by empowering the art of handloom. Holding a belief to aspire and settle the emotional and long-term connection with weaver’s of India. The essence of their craftsmanship lies in every thread woven, in every colour pigment that rests on the thread, and in their passion for craft. Range of apparel offered by ASMIABHA encompasses the true spirit of these artisans and will take you on a complete voyage of Indian heritage.
4) What is the mix and match of the materials used?
ASMIABHA accommodates tradition, and contemporary styles that are blended with elegance and modern aesthetics while leveraging technological innovation to create a seamless experience. Mix and match of materials are used in Lehengas, Suits and Gowns such as much lighter plain colored blouse is used for a more understated look or by placing a similar coloured net fabric on top, a slight twist may be given to any garment.
5) What are the crafted products in the collections?
A traditional ensemble’s design, embroidery, and weaving techniques that not only catch the eye but also represents Indian customs and culture. ASMIABHA is associated with weavers and artisans across India. They offer a wide range of handcrafted products including Sarees, Suits, Gowns, Lehengas, and Indo-western garments. Handcrafted products such as Kanjivaram, Paithani, Chanderi, Banarsi, Silk are available in large quantities.
6) ASMIABHA is only for women but what is the plan for men?
ASMIABHA offers a wide range of women’s ethnic wear. Their plan is to expand in the upcoming years and branch into men’s ethnic wear as well. Men’s ethnic wear is also becoming an attractive category and is currently limited to occasional wear. Objective being to reinvent men’s fashion in India while building our brand in the women’s industry.
7) As u are having your products PAN INDIA where are the products available in Kolkata?
ASMIABHA strongly represents the power of our culture and history ,bringing different cultured garments from across India under one roof. Directly associated with weavers from all over India. Our products can be purchased at the Koregaon park store or our website (www.asmiabha.com). ASMIABHA delivers garments pan India and is available in Kolkata when purchased through their website.
