Daikin India consumer promotion with Superstar Anirban in West Bengal
Ambar Bhattacharya, Takmaa News, Kolkata, 19th Jun 2022 : Daikin Airconditioning India Pvt. Ltd. (DAIPL), the market leader in the air-conditioning market in India today organised a mega customer meet to celebrate 10 years of association with Khosla Electronics amidst major fanfare & excitement.As a part of the consumer promotion, Anirban Bhattacharya(leading actor, director in Bengal Film Industry) met selected guests who shared their experiences with Daikin.
At Daikin, our research indicates heavy customer emphasis on air quality and health, so we have now extended our patented streamer discharge technology to 4 star segment in addition to offering an upgrade to products with WiFi. Our commitment to deliver goodness in air via product innovations continues with our Dew clean technology that enables indoor units (IDU) to self-cleanitself with atmospheric water ensuring hygienic and efficient operations.Considering a 150 square feet space is very common area across homes & offices, this newly launched range of Daikin AC’soffer itself to the compact cooling & air quality needs for every common man. With wide spread electrification of India over the last few years, Daikin AC’s presents an ideal choice for consumers to avail eco-friendly air-conditioning solutions.
Citing his experience with Daikin in this recent association, Mr Anirban Bhattacharya said, “As a consumer I have personal bond with Daikin for long, and when this collaboration offer came to me, I readily accepted knowing the fact, Daikin represents certain promises which I always practice in personal & professional lives, viz., multi-tasking, performance standard & constantly setting new benchmarks.”
Mr. KuldeepakVirmani, Director & Senior Vice President, Daikin India, said “At Daikin we have a Vision for – ‘Make in India’ products that is designed to serve the needs of every Indian. With ACs, now becoming a necessity, there was a need for a radical change in product innovation &standardsin order to serve the emerging consumer aspirations. The new range of Daikin AC’s will empower the growing Indian population to upgrade from outdated & older technologieswithout any impact of high energy consumption charges.”
“We have launched an incredible air conditioning solution for your home –Dakin – VRV Home that replaces multiple outdoor units of your house with a single outdoor unit. From its quiet and efficient Swing Compressor to unmatched Design Flexibility, and best-in-class Comfort, it lets you experience the style, power and flexibility of the Daikin’s next-gen air conditioning system,”The new Daikin Solution Plaza has been launched at Saguna More to showcase the wide range of Daikin airconditioning and air purifying products for the discerning customers of Patna”he added.
Daikin India recently signed the land purchase deal at Sri City, Andhra Pradesh, for manufacturing of ACs & components as part of the recently announced PLI scheme by the Government of India in the AC manufacturing space, entailing an investment of INR 1000 Crore during the first phase. This new facility will augment our
capacity from the current 1.2 mn RA units to 2.5 mn units, classifying Daikin India as the largest Exporter of HVAC equipment’s from India.
Daikin India is the first Japanese AC company to take this pioneering & leadership step to invest in India with a view to give prominence to – ‘Atmanirbhar’ India (self-reliant). Sensing a big manufacturing opportunity in India and an endorsement for the Indian government’s ‘Make in India’ vision, Daikin chose Sri City in Southern India as one of the hottest next destination to set up its 3rd manufacturing base after facilities at Neemrana, Rajasthan.
Coupled with the above Daikin India has embarked upon an aggressive pan India advertising campaign involving – Print, Digital, Radio & Outdoor advertising to take the brand closer to the consumers.
