News Correspondent, abptakmaa, Kolkata, 17th Nov 2020 : Nova IVF Fertility, India’s leading IVF chain has launched a new state of art IVF centre in Kolkata. With a legacy spanning 10 yrs in the field of assisted reproductive therapy & over 35000 IVF pregnancies, Nova IVF brings in the most advanced fertility treatment to Eastern India. The centre is backed by highly qualified IVF Specialists, trained Embryologists, Global Standards & protocols, latest Embryology Lab & a comprehensive array of fertility solutions.
As per the recently released SRS Statistical Report 2018 India’s general fertility rate has fallen by 19.8% over the last decade. During the same time GFR rates have dropped 24.9% in rural Bengal and 10.6% in urban Bengal. According to WHO, every 1 in 8 couples (or 12% of married women) has gone through complexities getting pregnant or sustaining a pregnancy. However as per reports, India has become one of the growing hubs for assisted reproduction treatments globally.
Mr. Shobhit Agarwal, CEO, Nova IVF Fertility, said, “ We are building our footprint in Eastern India on the back of our significant presence and experience across the country. There is growing demand for quality and protocol led IVF services in the region and Nova IVF is well poised to serve this demand with its foundation of world-class practices and new generation technology ”
The Nova IVF centre in Kolkata houses a full-fledged range of assisted reproductive solutions, fertility preservation services, one of the best IVF labs where a complete range of clinical services including complete reproductive investigations & personalized IVF treatment plan have been made available”
Dr. Rohit Gutgutia, Medical Director at Nova IVF Fertility, Eastern India, said, “Increasing prevalence of infertility due to lifestyle changes, late marriages & delayed pregnancies, is fueling the assisted reproduction market in India. Our focus is to provide the highest standard of individualized clinical care to people experiencing infertility in an environment that is caring, sensitive, responsive and knowledgeable. The Kolkata centre will be a Centre of Excellence in reproductive medicine in Eastern India to support thousands of Indian couples in their journey towards parenthood. With an overall combination of expert medical staff, latest technology and advanced clinical approach, we will strive to achieve high success rate.”
The success rate of an IVF procedure primarily depends on the ambience of embryo culturing. The centre has established the latest imaging software to visualize the eggs and sperms minutely to aid in simplifying the best egg and sperm selection process for generating healthy embryos. Furthermore, the embryologists at Nova IVF are trained in the strict ASEBIR grading system of embryos to handle and manage the technological advancements to encourage single embryo transfer, reducing the number of attempts and time to pregnancy. The same reason contributes to the lesser rate of miscarriage rates at Nova IVF Centers.
Mr. Arindam Chakraborty, Regional Director, Nova IVF Fertility, Eastern India, “We, at Nova IVF Fertility, believe in making an emotional investment in patients during their journey of parenthood. Technologically as well, our centre is equipped with an advanced temperature and air-quality controlled laboratory, which is a distinction in the Kolkata market. With the launch of our 4 centres in the region we have created a network that follows the stringent processes that are critical for IVF success.Apart from Kolkata, Nova IVF East has its presence in Patna, Siliguri, Ranchi & Dhaka. Publicity : Carpediem Communique.