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New Premium Hatch – Altroz launched to redefine with its Gold Standard in Safety, Design, Technology and Driving Experience

Ambar Bhattacharya, abptakmaa, Kolkata, 23rd Jan 2020 : Marking its entry into the premium hatchback segment, Tata Motors today launched – the Altroz. The Altroz will be available in five trim levels across all Tata Motors authorized dealerships at an introductory price starting from INR 5.29 lakhs for the petrol version and INR 6.99 lakhs for the diesel version.

The Altroz is the first vehicle developed on the new ALFA architecture and the second vehicle showing the Impact 2.0 design language. With its striking design, bouquet of industry-first features and the most recent achievement of Global NCAP 5-star rating, it has set the GOLD Standard in Safety, Design, Driving Dynamics, Technology and Customer Delight. All set to entice customers, Altroz will come with 6 different factory-fitted customizable options.

Key highlights:

  • GNCAP 5-star rated Altroz (India’s safest car in its category) enters the premium hatch segment
  • Altroz is Industry 1st, fully BSVI ready diesel hatchback

According to Pratap Bose, Vice President – Global Design, Tata Motors, “We are delighted to announce the launch of our premium hatchback – The Tata Altroz. The Altroz is already a product that we are proud of as it is the second Tata as well as Indian car, to have received a 5-star Global NCAP rating. It is a landmark product and is a true representative of the Gold Standard in Safety, Design, Technology, Driving Dynamics and Customer Delight. We are confident that this product will not only deliver the best driving experience to our customers, but also set new benchmarks as we set foot into the premium hatchback segment.”

Gold Standard of Safety

The Altroz sets the Gold Standard in safety with its 5 Star Global NCAP rating. The car comes with best-in-class safety features such as Advanced ALFA Architecture, ABS, EBD & CSC as standard and Dual Airbags. This comprehensive safety system along with the energy absorbing ALFA architecture ensures that the occupants of the Tata Altroz are recipients of world-class safety.

Gold Standard of Design

Based on the Impact 2.0 design philosophy, the Altroz’s futuristic design consists of modern, intelligent and tastefully crafted interiors. The 90 degree opening doors ensure that there is enough space for passengers to get in and out of the vehicle. The laser cut alloy wheels and premium black piano finish on the interiors result in an unmatched road presence and help the customer arrive in style.

Gold Standard of Technology

Equipped with a 17.78 cm touchscreen Harman infotainment and class leading acoustics, the Altroz also comes with Voice command recognition, Apple Car Play, Android Auto and the Turn-by-Turn feature, ensuring a seamless experience.

Gold Standard of Driving Dynamics

With its powerful petrol and diesel engines along with a fine-tuned suspension, the Altroz truly gives the customer a dynamic driving experience. The Cruise Control feature along with multidrive modes ensure comfortable driving in the city and on the highway.

Gold Standard of Customer Delight

The flat rear floor, rear AC vents, cabin space and 24 utility spaces ensure that the driving experience is convenient and comfortable. Spacious interiors along with a wearable key fob result in a hassle free experience for the customer.

To know more about the new range or to book a test drive, customers can visit ‘’ or follow social handles across Twitter – Facebook –


Over XE variant Over XM variant Over XT variant Over XZ variant
Rhythm pack Harman™3.5″ Infotainment systemMicrophone4 speakersDual tone hornRemote key   Rhythm pack 17.78cm(7“) touch screen Infotainment by HarmanSteering mounted controlsReverse Camera assist4 speakers with microphoneDual tone hornRemote key   Style pack 16”stylized wheelsBlack Contrast roofBodycolour ORVMsFront & Rear Fog lampsDRLs   Luxe pack 16″ Stylized wheel Black Contrast roofBody colour ORVMsLeather wrap steering Leather wrap gear leverRear armrestMetal finish inner door handleRear fog lampsFabric finish on armrestHeight adjustable driver seat Urban Exterior colour coordinated interiors Black Contrast roofBody colour ORVMs  
Rhythm pack+Style pack

The Altroz will be available in 5 exciting colours – High Street Gold, Downtown Red, Midtown Grey, Avenue White and Skyline Silver

It will be available with dual tone black roof option with 3 body color options- High Street Gold , Downtown Red & Avenue White

Key highlights of Altroz are as follows:      

Gold Standard of Safety

  • 5 Star Global NCAP rating
  • Advanced ALFA Architecture
  • ABS, EBD & CSC as standard
  • Dual Airbags as standard

Gold Standard of Design

  • Future-inspired design
  • Cockpit inspired interiors
  • 90 degree opening doors
  • 17.78 cm (7”) Digital cluster

Gold Standard of Technology

  • Auto Headlamp
  • Rain sensing wipers
  • Cruise Control
  • 17.78 cm (7”) Harman Infotainment

Gold Standard of Driving Dynamics

  • Powerful BSVI Petrol & Diesel Engines
  • Idle Stop Start
  • Multi Drive Modes: City/ Eco
  • Agile and widest ALFA architecture

Gold Standard of Customer Delight

  • Serene blue mood lighting
  • Rear flat floor
  • Rear AC vents
  • Multifunctional steering wheel.
Technical Specifications Petrol Diesel
Type 1.2L Revotron petrol  1.5 L Revotorq turbocharged diesel
Fuel BS VI Petrol BS VI Diesel
Capacity, cylinders 1199 cc, 3 cylinders 1497 cc, 4 cylinders
Max power: PS@RPM 86@6000 90@4000
Max torque: Nm@RPM 113@3300 200@1250-3000
Drive modes Multi-Drive modes (ECO/CITY)
Type 5 – speed maunal
Length x Width x Height (mm) 3990 x 1755 x 1523
Wheelbase (mm) 2501
Ground Clearance (mm) – unladen 165
Boot space (litres) 345
Turning circle Radius (m) 5.0
Front, Rear Disc , Drum
Front Independent MacPherson dual path strut with coil spring
Rear Twist beam with coil spring and shock absorber
  Wheels & Tyres
Type Steel Wheels with Caps (XE, XM, XT)
Alloy Wheels  – XZ & XZ (0)
Size 165/80 R14 (Petrol/Diesel XE, Petrol/Diesel XM)
195/55 R16 – Petrol XT, Petrol XZ & Petrol XZ (0) 185/60 R16 (Diesel XT & Diesel XZ)
  Fuel Tank
Capacity (litres) 37
  • Publicity : Carpediem Communique.

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