True to the brand ethos, the latest campaign documents and celebrates those working tirelessly behind the scenes to bring Pujos sensory extravaganza to life.
News Reporter, Takmaa News, Kolkata, 19th Oct 2023 :
The sight, the sounds, the scents, the sheer sensation there is no way to describe the feeling of a Pujo in Bengal. It is one of the biggest festivals in the region, a five-day extravaganza that is known the world over for its unique experience. But how do the people who bring alive these elaborate festivities the artists, Pujo committee members, volunteers, policemen, drivers, and many more champions working tirelessly behind the scenes, deal with the stress involved with such a monumental undertaking?
Enter Cadbury Perk, one of Mondelez Indias most iconic and fun brand, which is documenting this remarkable feat with its latest campaign, ChaapKhabo Na, Perk Khabo!. Featuring popular Bengali celebs like RJSomak Ghosh and actorKalpan Mitra, the campaigns short films celebrate the champions behind the celebrations in a quirky, light-hearted way, just like Perk, asking them to share their fun take on the stressors involved in Pujo. The multi-pronged campaign complements this with outdoor activation across key markets in Bengal such as Siliguri, Asansol, Barrackpore,Howrah, and more, partnering with key pandals to over the five-day festivities.
The campaign TVCs can be viewed at:
Cab Driver: https://youtu.be/hBPC4yB1oRY