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World’s Favourite Biryani Paradise forays into East; Opens its first restaurant in Kolkata at Southern Avenue

Ambar Bhattacharya, abptakmaa, Kolkata, 30th Jan 2020 : Kolkata is foodie’s Paradise and Biryani is at the heart of the Bengalis with the 2 ‘B’s being inseparable. The city of joy is now all set to relish the World’s Favorite Biryani – Paradise Restaurants which is synonymous with the word Biryani across the world for 66 years, launched its first restaurant in Kolkata. This marks the entry of highly appreciated Paradise into the Eastern region expanding its successful chain to 47 restaurants now.

Located in the upmarket Southern Avenue, this restaurant is aesthetically designed to create an apt ambience for the guests. The elaborate menu of Paradise will offer its renowned Hyderabadi Biryani to tickle the taste buds of the food lovers in Kolkata. From Mutton to Chicken Biryani and mouth-watering kebabs, the newly opened restaurant will offer Lip Smacking 28 dishes.

The affinity of people in Kolkata towards Biryani is close to double when compared with pan India trends with the only other city with higher affinity being Hyderabad (Source – FB audience insights).  As per an estimate, Kolkata foodies ordered 39 lakh mutton biryanis and 25 lakh chicken biryanis on food apps in 2019. Now with Paradise entering the Eastern region, Kolkata food lovers will get a new landmark for their beloved Biryani.

The Secret of Paradise Dum Biryani is Meat, Masala and Rice cooked together in 3 layers. In the most hygienic way, Paradise Biryani is prepared in Hyderabadi Dum style cooking wherein finest long Basmati rice, juicy & succulent meat marinated for 24 hours & 29 secret ingredients with caramelised onion are slow-cooked together in layers to give an unmatched flavour of World’s Favourite Biryani.

While announcing Paradise’s foray into the Eastern region, Mr. Ali Hemati – Chairman, Paradise Food Court Pvt Ltd said, “Over the years, Paradise has become an integral part of Hyderabad’s culinary culture and history as we host guests from across the world. We have been regularly complimented by our guest stating that a visit to Hyderabad is never complete without a meal at Paradise. This love has prompted us to expand our footprint to cities beyond Hyderabad. Over the past few years, we opened restaurants in Chennai, Bangalore, Gurugram, Vizag, Vijayawada and Guntur cities. With this new restaurant in Kolkata, we are aiming to spread the taste of our Biryani to the Eastern region.”

“The love for Biryani amongst the Kolkata citizens is evident with several eateries offering the dish. Paradise will add to it with its legendary Biryanis and Kebabs cooked by our experienced Chefs in the state-of-the-art kitchen. Paradise offers its award-winning cuisine loved for its purity and taste, true in every mouthful to its royal origins with 1 biryani served in every 3 seconds,” added Gautam Gupta, CEO, Paradise Food Courts Pvt Ltd.

Way Back in 1953, a small Canteen and Cafe functioned out of a cinema theatre called Paradise in Secunderabad. The Café continued its services even when the theatre shut down. Between 1978 and 1996, under the leadership of Mr. Ali Hemati, the restaurant underwent an exhaustive re-structuring, renovation, and modernization programme that was aimed at adapting to the changing social trends and evolving food habits of the people. The Paradise brand became synonymous with Hyderabad and Biryani and it was only in 2004 that the Management decided to expand to other localities in Hyderabad.

Today, the 66-year-old brand has a presence in Bengaluru, Chennai, Visakhapatnam, Vijayawada, Guntur & Gurugram besides Hyderabad and has a total of 46 outlets across India. Paradise is gearing itself up to expand its footprint across the country and the world in the years to come.

Paradise boasts of a clientele that includes celebrities from every walk of life including politicians, cricketers, and heads of States, film stars and many more.  An array of world’s famous personalities including Sachin Tendulkar, Aamir Khan, Sania Mirza, PV Sindhu, Gautam Gambhir, S S Rajamouli, Rajkumar Hirani besides and Chef Sanjeev Kapoor are amongst the host of celebrities who have enjoyed the World’s Favorite Biryani at Paradise. Publicity : Perfect Relations.

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