THE THREE-DAY MEGA EXPO FROM 1-3 DECEMBER AT MILAN MELA PRANGAN KOLKATA IS SET TO ATTRACT OVER 5000 FITNESS EXPERTS AND SPORTS PERSONALITIES FROM ALL OVER INDIA AND PROVIDE UNDER ONE ROOF THE A TO Z OF FITNESS, SPORTS, YOGA, WELLNESS; INCLUDING THE LATEST SOFTWARE AND NEW-AGE FITNESS CONCEPTS AND TOOLS AVAILABLE IN THE MARKET
Ambar Bhattacharya, Takmaa News, Kolkata, 8th Nov 2023 : The FITEXPO INDIA 2023, along with SPORTEXPO, today announced hosting of India’s largest Sports, Fitness and Wellness Trade Expo cum Festival in Kolkata from 1-3 December at the Biswa Bangla Mela Prangan (Milan Mela).
The 3-day mega Expo, spread over 3 lac sq feet of indoor and outdoor area, is expected to draw over 1.25 lac footfalls showcasing a diverse range of sports and fitness products from top brands. The FITEXPO INDIA 2023 would be a business-to-consumer (B2C) as well as a business to business (B2B) affair. This is the fourth edition of the Expo which is held biennially.
“This will not only be a 3-Day Exposition of Sports, Fitness and Wellness Sports Products and Services with all the networking, product launches and displays,but also a festival featuring an entire gamut of activities by the fraternity. With Live Shows, Demonstrations and Competitions on Fitness, Sports & Wellness, happening on an unprecedented scale and you will findyourself immersed into a next-level of excitement,” said Mr Gagan Sachdev, founder-director of THE FITEXPO INDIA and Vice-President, Calcutta Sports Dealers Association (CSDA).
“The event offers a unique opportunity to showcase products and services to a vast audience, facilitating brand visibility and relationship-building. Fitness enthusiasts can explore Bodybuilding, Powerlifting, Zumba, Power Yoga, and Martial Arts, and there would be seminars, panel discussions and workshops by experts on various Sports and Fitness topics such as fitness training, sports medicine and nutrition, offering valuable insights,” Mr Sachdev said.
The FITEXPO 2023 is expected to have 5000+ fitness experts and sports personalities. To add to all the excitement, there would be Super Bike Zone; Bodybuilding championship; Mixed Martial Arts (MMA) fights in cage,as well as a Food Festival.
Mr Rajesh Bhatia, President CSDA and Chief Convenor of SPORTEXPO, said, “This year there will bea special platform SPORTEXPO curated solely for the sports industry focusing on promotion of sports goods, sportswear, sports Infrastructure development and technology. There is a great opportunity for sports market in the Eastern region and it is very important that an exhibition of this scale is organized in Kolkata so that sports dealers and enthusiasts get the opportunity to explore the same.”
“We are bringing together State Sports Associations and National and International Brands on to the platform to create collaborations and opportunities for further development of Sports,” said Mr Sanjay Srivastav, Jt Convenor SPORTEXPO.
“We believe it can be the turning point for the sports bodies as well as the participating Brands. The zones created for Cricket, basketball, TT, Futsal, Badminton, Hockey Archery etc. would be a great promotional opportunity” he further added.
Elaborating on the mega Expo, Mr Subrata Dutta, Chairman IFA, Chief Patron SPORTEXPO, said, “Sports has immense potential to generate employment and curb deviant activities and such events play a key role in motivating our youth to stay on the right path”
Mr Sushil Poddar, President, Confederation of West Bengal Trade Association (CWBTA), informed that the event was being held under the aegis of CWBTA and West Bengal Industrial Development Corporation (WBIDC) and notably, the event enjoys patronage from the Fit India Movement and Khelo India, with additional support from institutions and government bodies.
According to Mr Narendra Kapadia, Chairman Expo “This event would serve multi-fold objectives like raising awareness about Health & Fitness; inducing innovation & investments in the sector as well as creating opportunities for monetization of sports & fitness activities”
With a Corporate Business Lounge facilitating B2B activities and FitPitch (the theme-based flagship fundraising and trade exchange) event, encouraging growth, collaboration and investment, for start-ups & Innovators, THE FITEXPO INDIA 2023 promises long term economic impact as well.
A large number of associations and bodies related to sports, fitness, calisthenics, wellness, sporting infrastructure and software, along with students from various schools of Kolkata would be participating in live events at the FITEXPO INDIA 2023. The event has been curated to match the standards of similar International events.