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Vodafone Idea to offer postpaid services exclusively under Vodafone RED brand

News Correspondent, abptakmaa, Mumbai, 7th Feb 2020 : Vodafone Idea Limited, one of India’s leading telecom service providers, today announced that all its postpaid products and services will be exclusively offered to customers under its premium and aspirational brand Vodafone RED. Beginning with Mumbai, this initiative will be rolled out in a phased manner to cover all circles over the next few months.

Richest postpaid benefits

  • data rollover
  • Mobile Shield – mobile protection (insurance)
  • free access to Vodafone PLAY to enjoy Live TV & premium content from ZEE5, Sony LIV, Shemaroo, Hoi Choi, Sun NXT & Alt Balaji
  • bundled subscription to Amazon Prime & ZEE5 on select plans
  • unlimited calls – local and national roaming
  • exciting and affordable international roaming plans offering unlimited data & calls in most top countries

RED Together – our Family proposition on postpaid. It has all the benefits of     Vodafone RED as above, plus

  • allows to add up to 5 family members and   reduce your monthly bills by as much as 20% every month
  • 200 GB Data, including 30GB for every individual member with
  • Single bill for entire family

RED X – specially designed limited edition plan for the discerning digital Indian 

  • premium customer service
  • unlimited data with 50% faster data speeds
  • bundled Netflix & Amazon Prime subscriptions
  • built-in International Roaming Pack
  • complimentary Lounge Access
  • ISD calls to USA & Canada at just 50p/min
  • exclusive deals on handsets, hotel bookings & much more

Accordingly in each circle, Vodafone RED postpaid plans will be available to customers from all stores and digital channels of both Vodafone and Idea brands. While all new postpaid customers will be on-boarded directly to Vodafone RED plans as per their usage and preference, all existing customers of Idea Nirvana, the postpaid offering under the Idea brand, will be migrated to similar Vodafone RED plans. The change is applicable to enterprise Idea postpaid customers as well.

Welcoming Idea Nirvana customers of Mumbai circle in the Vodafone RED family, Avneesh Khosla, Marketing Director, Vodafone Idea said, “We are taking the theme of one company, one network forward by consolidating our postpaid offerings under the Vodafone RED brand.  With comprehensive plans at multiple user friendly price points, customers can look forward to best in class telecom and value benefits including Unlimited Local & STD Calls, Rich data, Free International Calls, Free Vodafone Play, Amazon Prime and Netflix and other exclusive benefits.”

Prepaid products will continue to be offered under both Vodafone and Idea brands nationally across all circles via respective retail and digital channels enabling customers to enjoy a rich portfolio of services and benefits under their preferred brand.

With the successful integration of two strong networks and deployment of new age technologies such as Dynamic Spectrum Re-farming (DSR), M-MIMO, TDD and Small Cells, customers of both Vodafone and Idea brands can now enjoy the combined strength of a high powered, unified network via TurboNet 4G.  The increased 4G coverage, more capacity, turbo speed and lower latency are resulting in richer customer experience. Already available in 14 circles and 78% of the districts across the country (as at 30 Sep 2019), TurboNet 4G will be available nationally by March 2020. Publicity : Ad Factor.

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