Jay Shree Tea & Industries Limited formally launched their first brand store in Kolkata’s tea market district – Lalbazar.
Debkumar Mallick, Takmaa News, Kolkata, 19th Oct 2022 : Jay Shree Tea & Industries Limited launched their first brand store in Kolkata’s tea market district – Lalbazar, which will retail and wholesale fresh teas from their own tea estates. This Birla Company has a legacy of over 75 years and owns tea gardens across premium tea growing regions of India. The outlet offers an experiential zone for buyers to evaluate teas through traditional tea tasting. Franchises of the same store model will be available to interested business partners shortly.
In the first month, the store sold good volumes of Darjeeling and high quality Assam teas. There is a demand for single estate teas like Mangalam of Assam and Risheehat of Darjeeling. The company expect these volumes to grow substantially as consumers are looking for reliable sources for their teas.
After seeing the enthusiastic response from this store, Jay Shree Tea has already identified store locations in Delhi and Darjeeling and plans are on to start them by this year end. The USP is quality teas from their own estates at reasonable prices along with the Birla trust.
Chief Guest Usha Uthup formally inaugurated the store in the presence of Director Vikash Kandoi, along with members of the promoter family and the top brass of the company. The National Award-winning singer sang an extempore line about tea and also tasted some fresh teas and spoke about her family’s long-standing involvement in the tea industry. Usha ji was accompanied by her daughter and son-in-law, who are involved in the tea business in Kerala. Mr Kandoi addressed the gathering and spoke of how they drew inspiration from international tea retail brands in the UK like Harrods, Whittard of Chelsea and Fortnum & Mason. The customer experience, product guidance and need- understanding these stores offer are fantastic and his vision was that Indian consumers also deserve such an offering and hence they decided to enter the experiential retail space. Cross-domain learning from the coffee industry and how they evolved to speak a brand language that leveraged today’s atmosphere of technology, awareness and information.
Store Highlights:
• Jay Shree Tea & Industries was founded by B K Birla in 1945
• Currently, they own 19 tea estates across Darjeeling, Assam, Chachar and
Dooars
• Jay Shree Tea exports tea to more than 45 countries
• The Company maintains all international standards and certifications in organic production, fair trade, rainforest alliance and sustainability.
• The Company has always remained amongst the top 5 producers and in market cap in India
• This Store is the Company’s first foray into its ‘direct to consumer’ vision other
than it’s ecommerce website: www.jayshreetea.com
• India’s largest tea hub is Kokata’s Lalbazar and the Company chose to open in this location
• All grades and origins of tea will be available at this flagship store keeping in mind the full range of quality and affordability
• The store carries loose as well as a wide range of packet teas under the brand names – Bagicha, Puttabong and Birla Tea.
• Unique to this store, Industry Standard Tea Tasting facilities are on offer for the consumer. Tea experts are also present to help customers.
