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This Durga Puja, embrace the festivities with Nakshi’s ‘Pujo Tribe’ Collection

News Correspondent, abptakmaa, Kolkata, 19th Sept 2019 : Durga Puja, the biggest festival in Kolkata, is just around the corner. From adda sessions to gorging on lip-smacking food to pandal hopping and looking your best are synonymous to Pujo. Making sure you look your best through the festivities, Nakshi has launched the ‘Pujo Tribe’ collection, a unique range that’s inspired by various art forms from across the globe.

The Pujo Tribe Collection by Nakshi is fashionable with unconventional designs and patterns which enhances the festive feel to the ensemble. Contemporary silhouettes, stylish cuts, vibrant colours and traditional prints from this beautiful collection will add up and make a trendy statement this pujo.

The collection is inspired by four art forms across India and the world, which set the collection apart from any other:

  • Ottoman has been inspired by the Turkish Empire’s gorgeous geometric patterns, opulent materials and exceptional colours. Nakshi creates magnificence with this artform and blends it perfectly with traditional Indian silhouettes, a seamless combination for this Pujo look.
  • Nawab has been inspired by the rich culture and heritage of Nawabs in India. Nakshi infuses the elegance and grandeur of the era and the collection showcases glimpses of royalty in their fine fabrics, rich colours and intricate embroidery. You are sure to make a statement with this one!
  • Gond has taken inspiration from Gond paintings practiced by the tribes from Madhya Pradesh. These paintings mirrored their daily life, nature, myths and legends with intricately done motifs using thin thread for embroidery on fabrics like Silk Tussar and Chanderi. Intricate and graceful, these pieces will make heads turn amidst the revelry!
  • Bengal Patachitra – The tradition patachitra from Bengal were the paintings of the region depicting mythological, religious stories, folklore and social subjects. Every Patachitra has a song which the artist sings while unfurling the painting. This collection has been created by the traditional Patachitra artists to give you a chance to flaunt Bengal’s heritage in line with the festivities which Bengal prides itself in.

On the occasion, Nilima Ghosh, Founder & Advisor, commented, “Nakshi has not only supported, trained and promoted the local artisans but also revived and encouraged the rich Indian traditions and national heritage in terms of the handiwork. Our Pujo Tribe collection is a beautiful amalgamation of traditional artforms with modern silhouettes, which is the perfect blend of tradition with modernity. As always, this collection too has something for everyone, and Nakshi is elated to be a part of your Durga Puja Celebrations.”

The collection is available in Nakshi’s stores located in Salt Lake, Eco Park, Diamond Plaza Jessore Road, Gariahat, Star Mall Madhyamgram & City Center 2. It will also be available on their website –

Nakshi was incorporated in 2012 by Mrs. Nilima Ghosh to provide necessary support & training to the artisans to develop a sustainable and inclusive business model that develops and promotes indigenous crafts skills and creativities.

Nakshi relentlessly works with the artisan clusters across India and offers a range of exquisitely designed authentic handloom and handicraft products created by unparalleled craftsmanship of artisans from all across India.

Each and every product that a customer buys from Nakshi, supports the livelihood of artisans across the country and thus help revive and promote this rich tradition and national heritage.

Nakshi has retail presence at six stores in Kolkata and is planning to open in New Delhi in the coming months. It has a digital presence at leading marketplaces like Amazon, Flipkart, Myntra, Snapdeal and Limeroad.

Mrs Nilima Ghosh: A wife, a mother, a home-maker and an entrepreneur, Mrs. Nilima Ghosh has been donning many hats. Very early in her life, she envisioned herself helping and empowering the underprivileged, as she herself experienced a lot of struggle in her days.

Inspired by Indian handicrafts and handloom, Mrs. Ghosh aimed to revive the dying weave & craft of India by launching Nakshi in 2012.  According to her, Nakshi is a bridge between her customers and her artisans to empower as well as bring more business opportunities for the craftsmen, thereby improving their financial condition. Her aim is to bring the world a little closer to the artisans by reaching out to every customer across the country and make Nakshi’s creations available to them.

Through Nakshi, Mrs. Ghosh wants to promote the traditional artforms across India. She not only works with the skilled artisans, but also with NGO’s working for people with disability and provides them an opportunity to earn their living.

Persistence and constantly learning on the job, Mrs. Ghosh, was presented the ‘Bijoya Sarbojoya Samman 2018’ by Halo Heritage for her consistent hard work and dedication. 

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