Swiggy rolls out Durga Puja bonanza in West Bengal
● Kolkata’s popular restaurants featured in Swiggy’s Durga puja campaign across print, hoardings, and pandals
● Swiggy is offering incredible deals up to 60% off on orders from the city’s leading restaurants
● ‘Bhog Elo Ghore’, a unique initiative for senior citizens who are unable to visit the pandals due to physical constraints
Ambar Bhattacharya, Takmaa News, Kolkata, 30 Sept 2022 : Swiggy, India’s leading on-demand convenience platform is celebrating the biggest Bengali festival of the year – Durga Puja across the state of West Bengal starting 1st October till 5th Oct 2022.
Food plays a major role during Durga Puja celebrations and Swiggy users in Kolkata can relish popular sweets and dishes such as Roshogulla, Gulab Jamoon,Shondesh, varieties of Biryani and other festival delicacies delivered to their doorstep. Leading restaurants like Arsalan, Oudh1590, Chowman, BalaramMullick&RadharamanMullick, 6 Ballygunge Place, Peter Cat, Gupta Brothers, Wow Momo, Bhojohori Manna, Oh! Calcutta, Jai Hind Dhaba, Hatari, and many others are participating in Swiggy’s Durga Puja Bonanza. Swiggy users can avail exciting deals of up to 60% off on their favorite dishes during the festive period. Swiggy One members can enjoy free delivery from all their favorite restaurants up to 10 kms.
To add cheer to thecelebration, Swiggy is promoting the top five cuisines such as Sweets, Biryanis, Bengali, Chinese and North Indian during the five-day festive period as Durga Puja specials and featuring prominent restaurants on the app.
Bhog Elo Ghore – campaign for senior citizens
During the five-day celebrations, Swiggy is also running a unique initiative ‘Bhog Elo Ghore’ for senior citizens who are unable to visit the pandals due to crowds and physical constraints. Swiggy has partnered with select pandals and bhog kitchens and will be delivering ‘bhog’ to senior citizens across select old age homes in the city helping them be a part of the celebrations.
Commenting on Swiggy’s Durga Puja celebrations, Swapnil Bajpai, VP-Supply, Swiggy, said “Durga Pujo is a very special occasion for Bengalis and a great opportunity for us to put a smile on our customers’ faces by bringing their favorite sweets and dishes to their doorstep. We are excited to offer bestsellers and Pujo specials by partnering with popular restaurants in Kolkata and elevate the festive spirit.”
In addition to in-app promotions, Swiggy is highlighting Kolkata’s well-known restaurants as part of its marketing campaign covering print and hoardings along with promotions in 29 pandals across Kolkata.
