Euro A Zipper forays into India, ties up with Kolkata-based Bagaria Trading Ltd

Ambar Bhattacharya, abptakmaa, Kolkata, 25th August 2019 : Euro A Zipper, one of the leading international zippers brands today entered into an agreement with Kolkata-based Bagaria Trading Ltd. With this agreement, the zipper company forays into the rapidly-growing Indian market with an intent to seize a sizeable chunk of the leather and leather apparel segment that accounts for 12% to 13% of world’s leather production.

As per the Memorandum of Understanding (MoU) signed between the two groups, Bagaria Trading Ltd will have the sole right of Euro A Zipper’s pan-India franchise and will be responsible for sourcing all Euro A Zipper’s OBO brand products from the company’s manufacturing facilities in China and Bangladesh and handle the entire marketing, sales and distribution in India.

Through this move, Euro A Zipper aims to generate a revenue of $15-20 million within the first 3 years of its entry into the country.

Speaking about the reason to choose Bagaria Trading Ltd as its favoured partner, Mr. Ronny Ng, Managing Director, Euro A Zipper said, “To be able to get a foothold in India, we needed a strong partner who already has a substantial presence and reach in India’s leather and apparel markets, and more importantly, understands the domestic nuances and requirements. Bagaria, with over 50 years of presence in the country, meets all the requirements and more.”

According to the two companies, the MoU is the beginning of a long-term partnership. As per the roadmap etched out by the two, Euro A Zipper wants to eventually set up distribution centres in India and Bagaria Trading Ltd will be in charge of the entire logistics. Euro A Zipper and Bagaria Trading Ltd also plans to set up an assembly plant in the next 2 years as part of its gradual expansion plan.

Mr. Indranil Roy, Brand Head, Euro A Zipper said, “If everything works out as planned and once we have established our presence properly in India, we may look to extend our partnership to penetrate the domestic markets of neighbouring countries like Bangladesh, Sri Lanka and Nepal.”

Both the companies believe that the partnership will create an immediate upside for West Bengal’s economy. Mr. Saurav Bagaria, Director, Bagaria Trading Ltd said, “This partnership will enable us to introduce international standards in the usage of zippers in the leather and apparel industries, which is currently not there. With the intent to meet the global standardisation norms, the market will have to reshape itself and allow for specific skill development and expertise. This, in turn, will create employment in the region.”

Echoing the sentiment, Mr Roy said, “One of the big reasons for choosing Kolkata is its large and intelligent talent pool. Because, unknown as it may be, zipper manufacturing and assembly require intricate skills that is quite difficult in nature and has a high demand across the globe.”

Euro-A-Zipper Company Limited is a leading zipper manufacturer with over twenty years of experience in Zipper Manufacturing in mainland China. Headquartered in Hong Kong, with state of art facilities that is vertically integrated and operated by fully automatic machines.

The company’s mission is to provide innovative and high quality products and services that aims to revitalize the excitement in designers and consumers over simple details related to zippers that were overlooked in the past. By focusing on the current market and listening to the needs of their partners, the company develops deep knowledge of what is in demand, and supply those commodities with utmost precision in large scale. The company have large in-house team of elite designers with significant contributions towards bringing innovation in the industry. The company generate two creative collections every year.

Over the years the company has continuously challenged the conventional idea of an ordinary zipper. An in-house design team with an eye for detail constantly develop contemporary, innovative, and bespoke designs with highest quality assurance, they strive to deliver only the best products with quick lead times and flexibility in ordering. As their manufacturing units are vertically integrated, thereby control every step of the manufacturing process from conception of raw materials to the finished product.

Bagaria Trading LTD is a Non-govt company, incorporated on 26 Oct, 1981. It’s a public unlisted company and is classified as ‘company limited by shares’, head quartered in Kolkata. The company is in business of manufacturing and supplying of garment accessories since 1998. At present it is dealing in Poly Button, various kind of labels, threads, interlining and felt.

• The Company to invest $ 5 – 7 million in next 3 years, seeks to tap into  India’s leather, apparel and accessories market
• Company sees revenue (projection) of $15-20 million in 3 years from the Indian markets
• Bagaria Trading Ltd will hold the sole right to Euro A Zipper’s pan-India franchise

The company is manufacturing as well as also resourcing from China and other parts of the world. The company makes customize design according to the requirement of the exporters and buyers at in own studio.

At present the company has its strength in Eastern India with 100 numbers of good exporters and buyers. The director of the company, Mr. Saurav Bagaria who has vast knowledge about the sector is now planning to expand its market throughout India. The company is looking forward to expand their footprints in other regions in India. Publicity : Eastman Communication. Photography : Biswajit Saha.