Gossip by Senco Gold & Diamonds Brought Bold Festive Fashion to Caravan Pujo Pop-Up with the Theme “Kill Your Inner Demon”
Ambar BHattacharya, Takmaa News, Kolkata, 14th Aug 2025 : This Durga Puja, Gossip by Senco Gold & Diamonds celebrated more than just tradition — it celebrated the power of self. As co-sponsor of the Caravan Pujo Pop-Up at Purbanchal Club, Hindustan Park from 8th to 10th August, Gossip infused the festive spirit with its signature blend of bold design, sparkle, and fearless self-expression.
Gossip is a sub-brand of Senco Gold & Diamonds. Senco with a legacy of over 85 years, 185+ showrooms, and recognition among Deloitte’s Top 100 Global Luxury Brands is the 2nd most trusted brand in India as recognized by the TRA for 6 consecutive years.
Gossip stood out as the youthful, experimental, and trend-driven voice for today’s expressive generation.
The campaign theme, “Kill Your Inner Demon,” inspired women to rise above self-doubt, fear, and negativity, reminding them that jewellery is more than adornment — it’s an emblem of reclaiming power, confidence, and voice. This message came alive through two key highlights:
• Pujo Adda with RJ Rai (8th August) – An engaging and thought-provoking discussion on embracing one’s boldest self and letting go of inner inhibitions.
• Fashion Show with Preetizen by influencer Preeti Sarkar (10th August) – A striking runway presentation pairing Gossip’s silver and fashion jewellery with Preetizen’s Bari Phera Collection.
Alongside these experiences, visitors explored a curated selection of Gossip’s silver and fashion jewellery at the pop-up, showcasing styles from oxidised silver chokers to American diamond sparkle, beautiful antique and polki jewellery look alike and more.
Gossip is for the bold, the beautiful, and the unapologetically expressive. This festive season, it reminded everyone that jewellery can be more than an accessory — it can be your armour.
Available at: All Senco Gold & Diamonds showrooms
Shop online: www.mygossip.in
