Ambarnath Bhattacharya, abptakmaa, Kolkata, 4th Sept 2019 : Kolkata’s most awaited annual shopping bonanza ‘Shoppers Stop Sananda Pujor Bazar 2019’ was inaugurated by renowned celebrities Paoli Dam and Tnusree Chakraborty today at South City Mall. The exhilarating festival is being hosted at all stores of Shoppers Stop in the city which include – Forum Mall at Elgin Road, City Centre at Salt Lake, New Town and Acropolis Mall, Rajdanga Main Road apart from the brand stores in Guwahati, Siliguri and Ranchi till October 6, 2019.
The festivities at ‘Shoppers Stop Sananda Pujor Bazar’ festival commenced with a star-studded event. During the inauguration ceremony women achievers from different fields were felicitated for their work and contribution. The women protagonists Paoli Dam, Tnusree Chakraborty, CID officer Sarbari Bhattacharya, Archer Dola Banerjee and social entrepreneur Chaitali Das took center-stage and showcased the latest Festive Collections & Autumn-Winter in ethnic Indian wear brands available at Shoppers Stop. These achievers were welcomed with a spectacular performance by the dhaakis.
The Pujo celebrations this year will host exclusive new brand launches in-store across categories such as – BACK TO EARTH, JONES NEWYORK, FRENCH CONNECTION, KARROT (children wear), KIKO MILAO (beauty) and GARMIN (smartwear) among others. New season collection and festive wear is available under Shoppers Stop’s private brands KASHISH and STOP, while casual wear under LIFE and HAUTE CURRY. The striking festive collection is an exotic assortment of rich shades of yellows, reds, blacks with rich gold brocade and elaborate zardozi work. Every creation reflects the expert craftsmanship involved in the designs with the use of brocade, silk, rich ornate velvet and varied fabrics.
At the inauguration renowned actress Paoli Dam said, “I am extremely glad to associate with Shoppers Stop for such a unique initiative for the people of Kolkata. It is an honour to receive facilitation from the brand. Kolkata is filled with festive spirit and much enthusiasm during Durga Puja. Durga Puja is a very special occasion for all Bengalis and as always Shoppers Stop will be offering the best in fashion to fulfill the shopping desire of their customers.”
Well-known actress Tnusree Chakraborty added, “I am extremely delighted to be associated with Shoppers Stop Sananda Pujor Bazaar. It is good to see how the brand always strives to provide the customers with the widest and latest range coupled with celebrations to welcome goddess Durga. My gratitude towards the brand for felicitating us with noteworthy CID officer Sarbari Bhattacharya, Archer Dola Banerjee and social entrepreneur Chaitali Das who have contributed significantly to the community. This gesture will a go a long way in encouraging women to scale new heights in their respective fields”.
Uma Talreja, Chief Marketing Officer, Shoppers Stop Ltd said, “Women always take center stage in our brand messaging and initiatives. This time we decided to take this a notch higher by facilitating women achievers from different fields and genres. With Kolkata city immersed in the celebration of Durga Puja, we showcased our latest Autumn Winter collection. Durga Puja is a festival of shopping and people coming together to celebrate. But for Shoppers Stop, Durga Puja is also a celebration of womanhood.”
Shoppers Stop has also launched a unique campaign titled Jaago Tumi Jaago to celebrate the festival. The campaign celebrates the contemporary roles of the new woman with some new names and some traditional ones. It talks about the woman who plays multiple roles – Nanaroopdharini; the woman who fights all superstitions – Ondhoshongskarharini; the woman who is equally comfortable at home and out in the world – Ghare Baire Ubhaycharini.
During this festive period, Shoppers Stop stores will offer latest trends in fashion and versatile array of apparel for women, men and children. The stores promise to be abuzz with celebrations, games, contests and complimentary makeovers.
This year, Shoppers Stop has introduced exciting offers to encourage fitness and incentivize First Citizen customers with gifts on cumulative purchases during the offer period. Customers can get a Fossil Smart Watch FREE for Rs. 100 on cumulative purchase of Rs. One Lakh in offer period and a Fossil Smart Watch worth Rs. 9999 on cumulative purchase of Rs. Fifty Thousand in offer period. In addition to this, customers who shop for Rs. 5000 and get discount vouchers worth Rs. 1500. * T&C applies. Publicity : Perfect Relation.