Desk Correspondent, abptakmaa, Kolkata, 23rd Oct 2019 : ALTBalaji, which pioneered the trend of original soundtracks in the digital space, unveiled the music album and the trailer of its much-awaited web series ‘FITTRAT’ amidst great excitement and fanfare. The series marks the digital debut of the gorgeous Krystle Dsouza, stunning Anushka Ranjan and the heartthrob Aditya Seal. Actor Krystle D’souza, plays the gold medalist turned gold digger Tarini Bisht. The calm to Tarini’s storm and the yin to Tarini’s yang is Amy, her childhood friend played effortlessly by actor Anushka Ranjan. Joining them is Veer Shergill, the hottest bachelor in town portrayed by the heartthrob Aditya Seal. The posters of the actors from the web-series have built a lot of excitement amongst the fans. Adding to the frenzy, ALTBalaji gave a melodious surprise to all its viewers by releasing four soul-stirring original songs at a musical afternoon. Produced by Ding Entertainment, the web series will stream from October 18, on ALTBalaji and ZEE5.
FITTRAT will showcase soul-stirring songs that are sung and composed by some of the most celebrated musicians in the industry. The original tracks ‘O Panchi Re’ by Vivek Hariharan and written by Akshay Shinde; ‘Naznina’ by Altamash Faridi and Jonita Gandhi and written by Mehmood Arafat, ‘Paheli Dilli’ by Sharvi Yadav, Sandman and written by Mani Soni and ‘Manmuradein’ crooned melodiously by Vivek Hariharan and Anusha Hariharan Mani and written by Akshay Shinde will surely win the audience’s heart. The songs composed by music director Sandman and mixed & mastered by Joseph George were launched at this high-octane event which was graced by ‘Content disruptor’ Ekta Kapoor along with Producer Tanveer Bookwala, Director Santosh Singh, the spectacular star cast of FITTRAT. The grand musical afternoon saw the singers lend their voice and give the audiences a live experience of the music, adding the extra dose of melody to the event. While the music mesmerized everyone present, the trailer of the series gripped everybody’s attention with its slick cinematography, crisp portrayal of characters and the large canvas glamour. The two leading ladies Krystle D’Souza and Anushka Ranjan give us major BFF goals as they play Tarini and Amy respectively. The handsome hunk, Aditya Seal plays Veer Shergill, the hottest bachelor in town and Amy’s boyfriend and is sure to make the women go weak in their knees with his absolute drop-dead good looks. Tarini finishes her college in Shimla and unites with her childhood best friend Amy in Delhi in the sole pursuit of the richest man to marry. She is only interested in money and seeks Amy’s help to fulfill her ambition. Amy is in a steady relationship with Veer but his prying eyes notice Tarini. This turn of events greatly affects the girl’s friendship causing misunderstanding and making them stand against each other. Will Tarini and Amy’s childhood friendship win over love? This question makes the web-series an even more interesting watch. With such power-packed performances, FITTRAT not only looks promising but is surely going to be a treat this festive season.
On the upcoming web-series, Ekta Kapoor, Joint MD, Balaji Telefilms said, “Our new show – FITTRAT is about a journey of a girl who wants to marry a wealthy guy who can buy her gold and all the riches of the world till she realizes that the gold that she is looking for is within her. It is about time, that girls have this approach towards life and work towards being their own hero. FITTRAT is a very interesting tale with an extremely talented cast whose performances have been absolutely phenomenal in the show. It is a show made for the digital audience but made with a cinema experience backed by soul-stirring music. It gives me utmost happiness that the two beautiful female actors – Krystle D’souza and Anushka Ranjan are making their digital debut with our show. And Aditya is a complete heartthrob who will definitely steal a lot of hearts with this show.”
Aparna Acharekar, Programming Head, ZEE5 India said, “At ZEE5, we are committed to showcase the best content suited for our viewers. We have regularly brought forth some of the most widely appreciated web series and films across languages. With FITTRAT, we bring for our viewers another project in association with ALTBalaji. This show has an interesting love triangle which forms the crux of the story and we are confident that it will impress our audiences.”
Speaking on the grand launch, Krystle D’souza who will be marking her digital debut with FITTRAT commented, “I love the way webspace is evolving and giving freedom to actors, writers, directors to experiment and explore. I have been doing television and I think now is the right time to venture into this space and I am really thankful to Ekta for giving me this opportunity. In FITTRAT, I play Tarini Bisht who believes that money is everything and runs after it, till the time she realizes that what she is seeking is inside her…. the real gold, the real wealth. How she realizes her worth is the story which I am sure will be loved by the viewers. The entire team has worked really hard and I really hope the audience will embrace the characters and the series with open arms.”
Actor Anushka Ranjan said, “There are many shows and stories around BFFs or friendship but this one stands out from the clutter. I am thankful to Ekta who believed in me and considered me for this character. The series is not only entertaining but is relatable in many ways. I am sure the audiences and especially the youth will take back some lessons from the show and it will remain with them for long.
The handsome Aditya Seal quipped, “I have always believed in experimenting be it acting or in life. FITTRAT is my experiment in the web-space. I have played different types of characters in my previous films and in this series, my character has shades of grey. I really enjoyed shooting for the show and especially with such an amazing cast and crew. I hope the audience will like the show too.”
So, are you ready to meet Amy, Veer, and Tarini? Different hai inke ‘life goals’ and Different hai inki fittrat. Publicity : Eastman Communications.