Durga Pujo Preparations Begin with Borosil – The Heart of Every Kolkata Kitchen
Ambar Bhattacharya, Takmaa News, Kolkata, 6th Sept 2025 : As Durga Pujo approaches, Kolkata comes alive with the spirit of preparation – shopping for new clothes, upgrading homes, and filling kitchens with the promise of festive feasts. Before the dhaak begins to beat and guests arrive, every paribar (family) refreshes their kitchen and dining spaces, ensuring they are ready to welcome loved ones with warmth, tradition, and delicious food. From elegant cookware that makes festive cooking effortless to dinner sets that add beauty to the dining table, Borosil has become the one-stop destination for Pujo shoppers looking to upgrade their homes and create memories that last a lifetime.
For every family in Kolkata, Pujo is not just a festival – it’s an emotion. It’s the time when homes are transformed with new cookware and dinnerware, kitchens bustle with the aroma of traditional delicacies, and shopping trips with friends and relatives turn into cherished memories. From picking gifts for loved ones to preparing the perfect bhog or laying out an elaborate family meal, every moment reflects togetherness and Pujoranondo (festive joy).
Bringing this spirit alive, Borosil, India’s leading consumer brand, kickstarted its festive celebrations on September 4th at Metro Cash & Carry, where customers experienced Borosil’s Easy Juicer, Aura Dinner Set, Vajra Cookware, and the elegant Fluted Series. The highlight was the live cooking sessions by celebrity chef Harpal Singh Sokhi, who brought warmth, laughter, and the flavours of nostalgia to the occasion.
Speaking about the experience, Chef Harpal Singh Sokhi said, “Durga Pujo takes me back to my childhood in Kolkata – the sound of dhaak, the smell of bhog, and the laughter of family meals together. Food is the soul of this festival, and Borosil makes these food moments even more special. Whether it’s cooking a big festive spread or serving loved ones on a beautiful dinner set, their products ensure that every meal feels like a celebration. For me, it’s not just about utility – it’s about reliving memories and creating new ones with family and friends.”
Adding to this, Barnali Shankar, VP of Marketing at Borosil, said, “As a Bengali, Durga Pujo is the most special time of the year for me. It’s about being present in the little rituals, the laughter, and the togetherness. It’s when our kitchens never stop buzzing and every meal becomes a story we share with our loved ones. At Borosil, we take pride in being a part of these stories – whether it’s helping someone prepare the perfect luchi-alurdom in a sturdy kadhai or serving mishti& namkeen on our beautiful designer bowls.”
With Metro Cash & Carry’s festive footfall and Borosil’s innovative product range, the activation turned into a celebration of food, family, and togetherness. Customers not only explored Borosil’s festive-ready collection but also carried home an experience of Pujoranondo at its best.
This festive season, Borosil continues to be part of every paribarerPujo journey – helping families cook, serve, and celebrate together with products that embody joy, tradition, and togetherness.
